When people feel good about themselves because hard work has paid off they want to share it. Give guests a place to feel good about their accomplishments.
Healthy eating is about more than losing weight. It's a lifestyle that benefits the body for longevity. The same is true with a domain name that never changes its purpose long after fads have come and gone.
Being the best at serving your customers begins with providing a simple, to the point domain name for them to identify with each time they visit.